6 months
Intakes: Ongoing
Graphic design is defined by American Institute of Graphic Arts (AIGA)as “the art and practice of planning and projecting ideas and experiences with visual and textual content.” In other terms, graphic design communicates certain ideas or messages in a visual way. The goal of graphic design is to create visually appealing products that convey certain messages or information. Graphic Designers focus on branding, typography, layout, and the overall principles of design composition.Graphic design can be used by companies to promote and sell products through advertising, by websites to convey complicated information in a digestible way through infographics, or by businesses to develop an identity through branding, among other things.
The aim of the program is to understand the meaning of graphic design. It is important to be aware of the elements and principles that make up design. Elements are used in conjunction or opposition with each other to create visually striking and impactful designs. These graphic design elements are Color, Form, Line, Shape, Size, Space and Texture. Graphic designers also adhere to the principles of design, which are essentially a set of guidelines that help a design achieve effective composition. These basic principles aid in creating balance and stability for the piece of work.These graphic design principles include balance, contrast, emphasis, movement, proportion and rhythm. Graphic design is composed of many fields and specializations, ranging from print and web design to animation and motion graphics. Graphic design offers opportunities and options for individuals of almost any interest.
Following are some career opportunities for graduates:
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